Alecci Media The TV Playbook
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The 12-Month Authority & Growth Playbook

Your show is
the spark.
This is the fire.

Make your episode impossible to ignore, then turn that attention into a full year of influence, opportunity, and business momentum. The complete 12-month strategy, plus twelve months of AI Boss Brainz and monthly live strategy calls with the operators who wrote it.

01 · Your episode
The Expansion
Chain
10
min
70
assets
Clip, quote, post, article, newsletter, keynote.
02 · Your goals
The Goal Compass
Visibility
Customers
Retention
Credibility
New revenue
05 · The ecosystem
The Ecosystem Map
EP
Social Email PR Sales
Each ring feeds the next.
07 · Buyer journey
Stranger to Advocate
01
02
03
04
AwareAdvocate
04 · Measurement
Benchmarks
35.6%Email open
benchmark
16Touches before
they buy
61%Decided before
first contact
AI Boss Brainz
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Alexandria and Kim avatars waving
Ask our AI executives anything about your launch
Interactive demo
bossbrainz.aleccimedia.com
Alecci MediaAI Boss Brainz
12Month
Program
Authority
& Growth
Playbook
Turn one episode into a year of visibility, credibility, and revenue.
16Chapters
12Group calls
24/7AI strategists
Contents
01Your Episode5
02Start With Your Goals8
03Marketing 10111
04Measurement14
05The Episode Ecosystem19
06Assets in the Funnel21
07The Buyer Journey23
08Designing Your Campaign26
09Sample Campaign A29
10Sample Campaign B35
11Your Message38
12Earned Media40
13Channels43
14Who Does the Work46
15Episode Logistics49
16Your Campaign on One Page51
Every chapter ends with
Run it with AI Boss Brainz
Alexandria Alecci episode poster, Legacy Makers
1One episode
Everything starts here
Group coaching call58:12
Alexandria and Kim hosting the group call Alexandria & Kim
JBSSCADK
12Monthly group coaching
calls, all 12 months
The problem

Most appearances die in the camera roll.

We have spent twenty years building marketing strategies for other people's brands, and the same expensive thing keeps happening. A business leader invests real money in a piece of media, posts it once, gets a warm response from people who already knew them, and concludes that marketing does not work.

Marketing worked.
The distribution never happened.

Your appearance is the strongest credibility asset most business leaders will ever hold. What it earns depends entirely on the system built around it. One post is not a system. A twelve-month plan is.

The system

1 TV Episode. 1 Strategic Business Growth System with Your Personalized AI CMO & CSO

Your appearance is the raw material. The system is what turns it into twelve months of visibility, authority, and revenue: a written strategy, AI strategists to think it through with, and live coaching to keep it moving.

Step 01 · The input
Your episode

The interview, the poster, the thumbnails, the clips: one credibility asset most people post once and forget.

Step 02 · The strategy
The 12-Month Authority & Growth Playbook

Messaging, content pillars, channel map, asset multiplier, launch sequence, and the year-long campaign arc. Written down, yours for life.

bossbrainz.aleccimedia.com
AI Boss Brainz
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Step 03 · The collaboration
AI Boss Brainz: 12-Month Subscription

Alexandria's AI CMO and Kim's AI CSO on demand, plus the planning tools that turn each step of the playbook into work you can ship.

Step 04 · The accountability
12 Monthly Group Coaching Calls

Twelve live sessions with Kim Mylls and Alexandria Alecci, alongside a room of founders like you. Bring the launch, the messaging, the stuck point, and leave with the next move decided.

Purchase today and get a free power hour strategy call

A private 1-on-1 with Kim Mylls and Alexandria Alecci: your appearance, your business, your 12-month plan, mapped live.

Valued at $500 Free today
Claim Your Power Hour · $1,497
Who's behind this

The Masterminds Behind The Playbook & AI Boss Brainz

This is not theory from a course creator. It is the same system we build for paying clients, written down so you can run it. Alexandria and Kim do not simply sell AI Boss Brainz: their sales and marketing intelligence is the foundation it is built on.

Alexandria Alecci
CMO | The Marketing Brain

Alexandria Alecci

Architect of content, branding, and go-to-market strategies for Fortune 500 brands and startups. Founder of Alecci Media.

Expertise: content strategy, branding, positioning, go-to-market, growth strategy.

  • $34M to $100M+ ARR fintech scale
  • $90M raised at a $700M valuation
  • 20 years behind other people's brands
Kimberly Mylls
CSO | The Sales Brain

Kimberly Mylls

Sales powerhouse and serial entrepreneur across brick-and-mortar, non-profit, and e-commerce.

Expertise: sales strategy, messaging, offers, objection handling, conversion, revenue growth.

  • 5 businesses launched and scaled
  • $15M+ in online sales
  • International bestselling author

40+ years of combined sales and marketing wins. Now in your corner.

The platform

What is AI Boss Brainz?

Two minutes on how AI Boss Brainz thinks: what it is, where the strategy comes from, and how founders put it to work between the monthly calls.

AI Boss Brainz: Your Sales & Marketing Experts 24/7 AI Boss Brainz · Your Sales & Marketing Experts 24/7
  • Built from real workForty-plus years of sales and marketing decisions from Alexandria and Kim, not a blank prompt box.
  • Strategy, then executionChat or voice with the AI CMO and AI CSO, then move it into Strategy Canvas, SWOT, and campaign planning.
  • Yours for the full yearIncluded with the playbook, so every chapter has somewhere to go the moment you finish reading it.
  • Backed by live humansTwelve monthly group calls with the two people whose thinking the platform is built on.
What founders say

Founders call it the best strategic hire they never made.

★★★★★ Five-star reviews from founders, CEOs, and operators
Mind blown.
"Almost immediately I knew this was not your mama's average AI prompt tool. It seemed to extract the info from my mind, anticipated what I needed next, and truly felt like I was sitting with a marketing genius in front of me."
Jessica BrassingtonFounder, Mama Bears Rising
Not your generic chatbot.
"It feels so much more focused on actually helping me think through the business, especially through the sales process and the marketing side of things. It saves me time, helps me organize my thoughts, and makes it easier to move from an idea to execution."
Cameron HarmonFounder, Workhorse Digital Solutions
"Truly groundbreaking. Every founder and visionary should be using this tool. Worth every dollar."
Seak SmithChief Visionary Officer, BadAss DoGooders
"I've been using this for my business and the results are FIRE."
Coley ArnoldFounder, Foundress
"AI Boss Brainz has helped me navigate many foggy harbors."
John WallsFounder & CEO, Adventure=LIFE
"This BOT is amazing!!!!!! OMG. I love this."
Dagmar KusiakFounder, Insides Match
You know your episode has a window before launch, right?
Get The TV Playbook · $1,497
Inside the playbook

Six systems. One year of compounding visibility.

Run it yourself, hand it to your team, and execute it with AI Boss Brainz and the monthly strategy calls.

01

Messaging structure

Exactly how to talk about your appearance so every caption, pitch, and intro lands the same way.

02

Content pillars

The core topics that tie back to your appearance, so you always know what to publish and where.

03

Channel map

Where to show up and why, based on where your buyers already spend time. Every channel gets a job.

04

Asset multiplier

How to turn every minute of the episode into clips, essays, quote graphics, emails, and sales collateral.

05

Launch sequence

Week by week: what to do before, during, and after the episode goes live, not just on the day.

06

12-month growth arc

Sample campaigns, the buyer journey, earned media plays, and a one-page campaign plan for the year.

Included · A full year

Your AI sales & marketing strategists, on demand 24/7.

AI Boss Brainz is Alexandria's AI CMO and Kim's AI CSO, built from 40+ years of real sales and marketing work.

Not generic AI starting from a blank prompt. Their frameworks, strategies, and decision-making are built into the platform, calibrated to the brand, industry, offer, and audience you set during onboarding, so you get strategy you can act on and tools to turn it into a plan.

The philosophy
Sales + marketing, one brain.

Marketing attracts, positions, and communicates to the right buyer. Sales strategy converts that demand into revenue. AI Boss Brainz runs them as one system instead of two disconnected functions.

The difference
Output isn't judgment.

General-purpose AI generates information, ideas, and content. AI Boss Brainz is built around the sales and marketing judgment, frameworks, and decision-making Alexandria and Kim developed in the field: strategic thinking grounded in real-world experience.

Ideate

Bring your business, challenge, or question to Alexandria's AI CMO or Kim's AI CSO, by chat or voice.

Create

Turn strategic thinking into messaging, content, copy, campaigns, offers, and actionable plans.

Execute

Work in Strategy Canvas, SWOT, Business Model Canvas, and Customer Journey tools to build the growth plan.

Amplify

Return to the strategy with saved action items, evaluate what is working, pivot, and double down.

Inside: real-time chat and voice, sales and marketing strategy, messaging and positioning, offer development, objection handling, campaign and go-to-market planning, content development, and saved action items you keep refining.

A $1,000 value · included
By the numbers

What you walk away with today.

1Private 1-on-1 strategy callA $500 value, free when you purchase today.
1The 12-Month Authority & Growth PlaybookSix systems and a month-by-month arc, yours for life.
12Months of AI Boss BrainzYour AI CMO and AI CSO, plus the planning tools, all year.
12Group coaching callsOne live strategy session a month with Kim and Alexandria.
The complete offer

Everything you get today.

What you getValue
12Months
of every
piece
  • The 12-Month Authority & Growth PlaybookThe complete appearance-to-revenue roadmap, yours for life
    $2,500
  • AI Boss Brainz · Full YearAlexandria's CMO brain + Kim's CSO brain, AI-powered and on demand 24/7, with sales and marketing strategy, planning, and business growth tools for 12 months
    $1,000
  • Monthly Group Coaching CallsOne live sales and marketing strategy session every month with Kim and Alexandria: 12 calls across the year
    $6,000$500 × 12
Bonus: Private 1-on-1 Strategy CallOne-on-one with Kim and Alexandria, yours when you purchase today
$500
Total value
$10,000
Total value$10,000
Your price$1,497
You save$8,503
Your price today
$1,497

One payment. Instant access. Less than a single month of a fractional CMO, for a full year of strategy, tools, and coaching.

Get Instant AccessPlaybook + AI Boss Brainz + monthly calls
Fast-action bonus · Purchase today

A private 1-on-1 with Kim and Alexandria.

Purchase today and you get a free private one-on-one strategy call, a $500 value: your appearance, your business, your 12-month plan, mapped with us live. This bonus closes when the launch window does.

Claim Your Call · $1,497
Why now

Your appearance has a launch window.

The businesses that plan promotion before the episode airs capture the moment. The ones that wait scramble after it. The playbook covers before, during, and after, which means the best time to start is before you go live, and the second-best time is today.

Run the math on the alternative. A fractional CMO bills more than this in a single month. An agency retainer runs multiples of it. This hands you the strategy, the on-demand sales and marketing intelligence, and twelve months of live strategy calls for one payment of $1,497.

You already invested in the appearance. This is how that investment pays you back all year.

Frequently asked questions

Questions? Start here.

AI Boss Brainz is an AI-powered sales and marketing platform built around the real-world expertise of Alexandria Alecci, CMO, and Kimberly Mylls, CSO. Their combined 40+ years of sales and marketing experience, frameworks, strategies, and decision-making power the platform, giving founders and business owners on-demand access to executive-level sales and marketing thinking plus tools to help turn strategy into action.

No. On-demand sales and marketing strategy is a major part of the platform, but AI Boss Brainz includes a broader suite of tools designed to help you understand your business, make decisions, build strategy, and execute. Depending on the task, you can work with the AI executives through chat or voice and use strategic planning tools including the Strategy Canvas, SWOT analysis, Business Model Canvas, Customer Journey tools, and sales and marketing planning capabilities.

AI Boss Brainz is built around the real sales and marketing intelligence of Alexandria and Kim. Alexandria brings the CMO perspective across marketing, brand, content, positioning, and go-to-market strategy. Kim brings the CSO perspective across sales, messaging, offers, objections, conversion, and revenue growth. Their combined 40+ years of hands-on experience, frameworks, strategies, and decision-making processes form the foundation of the platform.

No. General-purpose AI can help with an enormous range of tasks. AI Boss Brainz is purpose-built around sales, marketing, and business growth and grounded in Alexandria and Kim's real-world expertise and frameworks. It also combines access to AI versions of its CMO and CSO with business strategy and planning tools designed to help business leaders move from questions to decisions and execution.

The Playbook gives you the 12-month roadmap. AI Boss Brainz helps you work through the decisions that arise as you execute it. Use it to develop messaging, plan campaigns, repurpose content, strengthen offers, work through sales strategy, respond to objections, map customer journeys, and decide what to prioritize next.

Bring them the kinds of questions you would normally bring to an experienced sales or marketing executive: positioning, messaging, pricing, offers, content, campaigns, funnels, sales objections, lead generation, customer journeys, go-to-market strategy, or what your next move should be.

No. You can execute the Playbook yourself, delegate pieces to your existing team, or use AI Boss Brainz and the monthly live strategy calls to help you make decisions and keep the strategy moving. The system gives business leaders a clear roadmap without requiring them to become sales or marketing strategists themselves.

Yes. The Playbook gives your team a clear 12-month strategy for turning your episode into content, social media, email, sales, PR, partnerships, and ongoing marketing opportunities instead of treating the episode as a one-time promotional moment. It can serve as the strategic roadmap your existing team executes against throughout the year.

You can still use the Playbook. Your episode remains a valuable credibility and content asset after its release. The strategy shows you how to repurpose and redistribute that asset across content, social media, email, sales, PR, partnerships, and future campaigns so it can continue working for your business long after launch.

This offer is not intended to replace every function of an agency or fractional executive. It gives you something different: the 12-Month Authority & Growth Playbook, 12 months of AI Boss Brainz, and monthly live sales and marketing strategy calls with Alexandria and Kim for one payment of $1,497. Together, they give you the roadmap, on-demand strategic intelligence, planning tools, and ongoing access to experienced sales and marketing thinking as you execute.

More on the platform: AI Boss Brainz

Your show is the spark. Go light the fire.

One episode, worked for a full year: influence, opportunity, and business momentum. The roadmap, the AI-powered sales and marketing brains, and the live strategy calls to see it through.

Get the Playbook · $1,497Includes your free 1-on-1 strategy call, a $500 value